Directory Critic

Busch's New CMO Comes From Wrigley
Waterproofness: Polartec director of global marketing,Nate Simmons,has gone out of his way to say that NeoShell is 100 percent waterproof, but has also attacked the methodology used to measure waterproofness by Polartec leading competitor (Gore).Breathability: The promise is five times the air permeability of "the leading waterproof breathable.