When it comes to business, Micheal Portal a professor at Harvard Business school shows us five main forces that will either make you destroy your consumer brands.

<p>When you buy something the first thing you would do is share it with your friends and family. People love to talk about what and how they bought. Word of Mouth Marketing has a huge impact on the eCommerce Business.</p>

<p>When you buy something the first thing you would do is share it with your friends and family. People love to talk about what and how they bought. Word of Mouth Marketing has a huge impact on the eCommerce Business.</p>